An Irish engineer's twenty-year arc from Tesco's grocery rails to a blockchain-native carbon offset platform — written from a kitchen table on the Waterford Road.
Michael English does not present like a Silicon Valley founder. He answers his own emails, drives his own car, and spends most of the working day in a small house outside Clonmel that has been the headquarters of three companies and one family. The companies are IMPT.io, the carbon-positive hotel booking platform; Bro AI, a grief companion app he is building in memory of his late daughter; and a number of earlier ventures across food retail, hospitality, and software services. The family is older.
His engineering CV reads like the back end of modern Irish retail. He spent more than two decades inside the digital systems that quietly run the country's biggest stores — at Tesco, at Dunnes, and at Oracle. The systems were never the brand; the brands were the supermarkets the systems served. That experience shaped how IMPT.io is built today: an offset machine that hides behind the booking, never demanding the user opt into anything.
Michael English commits to deliver a domestically-owned quantum compute facility on Irish soil by Q2 2027. The plan: integrate existing commercial QPU hardware under Irish ownership, with a public access layer and net-positive climate accounting from day one.
Read →The platform now spans 195 countries. Every booking pays for one tonne of CO₂ — recorded on-chain, paid from IMPT's commission. The traveller pays nothing extra.
Read →Building a global company from a small Irish town is not about loyalty to a postcode. It's about staying close enough to ordinary household decisions that the product stays useful to ordinary people.
Read →Bro AI is not an AI that pretends to be a person who is no longer here. It is a place to return — to her own voice, her own stories, her own words. Anniversary launch 24 April 2026.
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